Unless you have been hiding under a rock you know how important ranking in the search engines is, however it is still a mystery to many people in Eagan, MN. Don’t feel bad Google has done this on purpose! While Google will tell you publicly that they are trying to combat spam and create a better search experience what they are actually trying to do is force you to simply give up on gaining search engine rankings and simply sign up for AdWords (Pay Per Click) so they can make money off of your marketing, and honestly can you blame them?
They do want to create a great experience for searchers otherwise they will lose their market share, at the same time they are a business just like you or I and they need to create a profit or they will fail. Their main source of revenue, at least for the search engine is through people clicking on ads. So if you figure out how to get on the first page without paying them they are losing the money they could be making off of you, plain and simple.
Why Hiring an Eagan SEO Expert is So Important
There are many companies out there that are selling SEO services and with prices ranging from $50 a month to 10s of thousands of dollars it can be difficult to decide which one is right. A few things that are important to keep in mind:
Local vs. Domestic vs. Foreign: This can often come down to choice, with someone that is local like Growth Marketing you will be able to talk with someone face to face, that knows the local area and can give you personalized service.Large domestic companies are another option they may not be able to meet you face to face but with technology that can be overcome.With overseas companies there is often a language barrier, that can be minor or major depending on where they are from. They will often be less expensive but it can be harder if there are issues because they are not bound by the same laws that we have in the US.
Small vs. Large: This is a big debate, not just in search engine optimization but in everything. You have your Wal-Mart and Target vs the small mom and pop stores. Often with SEO the larger the company the more you are just a number to them, they use the exact same tactics for every client because it is impossible to create thousands of completely unique strategies. This can be an issue sometimes because as I stated earlier Google wants you to use AdWords so if they begin to notice a footprint (aka a similar pattern) they change their algorithm to combat this and those businesses lose their rankings. In comparison at a smaller shop you can receive personalized service, they are willing to go the extra mile because they have a limited number of clients and they tend to value them more. They create custom tailored plans based on niche, budget and locale.
Spam vs. Link Building: What strategy are they using to increase your rankings? Nobody likes spam (well maybe us Minnesotans do but only as food), if they are using spam to get your websites ranked in Google eventually your website will be penalized and you may not be able to recover. This happened to thousands of people back in 2012 when the major Penguin update hit. People that were spamming the internet OVERNIGHT went from first page rankings to page 50, 100, or even worse were completely removed from Google. While a lot of these people knew what they were doing and ate their humble pie, there were a ton of businesses that had hired shady search engine optimization companies that had no clue. Some of them still have not completely recovered. Instead you want a company that knows what Google is looking for and gives it to them to stay on their good side. Building links from relevant, authority websites can not only give you high search engine rankings but can do it very quickly. We’ve seen clients go from page 8 to the top 3 in a matter of a couple weeks.
So if you are looking for an Eagan SEO company that can give you the service you need, the results you want in a quick time frame then click here to contact Growth Marketing today to get started growing your business.